What's happening on planet fashion? The size zero flagelistas embracing a fatty? Not since the discovery and meteoric rise of Sophie Dahl the lovely, luscious plumpish supermodel has there been a visible fat person venerated by the industry - hope Beth is not going to shrink to minute proportions under the intense scrutiny. Indeed, it seems that many larger lovelys may benefit from her position of influence as her new collection for Evans is launched.
My question is why is the industry so obsessed with etiolated youth? In my experience most of their paying customers are (well) above a UK size 12 (US 8) and over 35, many are over 50. Surprise, surprise the vast majority of women want to look stylish, cool, sexy, chic, glamorous, professional, gorgeous, desirable etc - perhaps not all at the same time, but we all aspire to looking good. The population of the UK is ageing and it's generally older people who have the cash to splash.
Perversely the fashion industry ignores the needs and desires of the majority of women. What a shame and what a missed opportunity. There are so many amazingly talented designers who, if they turned their hands to designing beautifully cut clothes to enhance the curves of bigger women and cover the less desirable parts of older ones, could become real fashion phenomenons. So please, please lets have some real fashion for real women.
Saturday 11 July 2009
Sunday 5 July 2009
Phew! Hot tips for looking and feeling cool
This is the time of year when all the magazines are full of autumn/winter clothes and retailers are taking delivery of their forward orders. Think of those guys unpacking box after box of woollens while the UK swelters - I blame the new roof at Wimbledon.
Very few of us look sex in the city with acres of flesh on show. My top tip for hot days in the office is a long loose fine cotton shirt, sleeves rolled back, flying loose or one button done up over a simple white vest and cropped cotton trousers. White is cool. Gladiators are the footwear of choice for style and comfort.
Look out for 'save from the grave' - what to dig out from the back of your wardrobe and how to make it look oh so cool. For more clickety chic take a look at sales buying tips on www.stylefile.org.uk. Back soon, Sarah, Style Guru
Very few of us look sex in the city with acres of flesh on show. My top tip for hot days in the office is a long loose fine cotton shirt, sleeves rolled back, flying loose or one button done up over a simple white vest and cropped cotton trousers. White is cool. Gladiators are the footwear of choice for style and comfort.
Look out for 'save from the grave' - what to dig out from the back of your wardrobe and how to make it look oh so cool. For more clickety chic take a look at sales buying tips on www.stylefile.org.uk. Back soon, Sarah, Style Guru
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